The pressure on people and planet is at an all-time high. 8 out of 10 people worldwide are seriously worried about the future of our planet and feel brands need to take responsibility. We’ve witnessed political instability and armed conflicts pushing people out of their homes. The cost-of-living crisis continues to put pressure on budgets and the impact of climate change is becoming more and more visible. This is driving a collective desire for change. But how can we move from less harm to more good?

Whilst we can’t alter the past, we can shape the future. 85% of people worldwide feel brands need to take responsibility to help safeguard the future of our planet. The question is: how and where to start?

This webinar will unpack our global ‘2024 What Matters’ report, illustrated with brand examples and client cases from around the world. We’ll shed light on the underlying consumer frictions and needs, as well as expectations towards brands, what people say versus what they do – and the role brands play in closing this gap.

Register now to watch on-demand!