In a world where business challenges are increasingly complex and stakeholder roles are evolving continuously, it’s critical to know how to leverage the tools in your toolkit to their fullest potential to drive change. But how do you do this? How do you activate people in the business, and turn insights into action and business impact?

Depending on where you sit within your organisation, you can take steps to ensure your hard work doesn’t stay on a shelf and instead radiates value and expertise.

Inside this lookbook, we illustrate the ‘what’ ‘why’ and ‘how’ of Activation and walk through three ways you can incorporate these strategies throughout your organisation at any given time – what we call the three C’s (Captivate, Craft, Commercialise).

Imagine the possibilities for taking what you know and turning it into what you do, to drive strategic decisions, efficiencies, and organisational growth.