Advanced analytics

Unleash the capabilities of advanced analytics with our comprehensive approach to understanding consumer behaviour. Our expertise in behavioural analytics allows us to reveal what consumers can’t tell you. Consumers can only recall so much of what they’ve done in the past. We leverage all forms of behavioural data that is either passively tracked/warehoused via third party data suppliers or enterprise data made available to us from our clients. By integrating this with survey responses, we offer a holistic view that reveals true consumer behaviour and opinions. This combination allows us to humanize audiences in ways traditional methods can’t match.

In addition to behavioural insights, our choice-based analytics techniques, such as choice-based conjoint (CBC) and adaptive conjoint analysis (ACA), guide product development, portfolio optimization and pricing strategies. By presenting trade-off scenarios in online surveys, we uncover what drives consumer purchase decisions, their priorities and needs, and the impact of brand perceptions and price.

Our traditional advanced analytics methods – Conjoint, MaxDiff, TURF Analysis, Gabor-Granger and PSM – further enhance our ability to deliver actionable insights, ensuring you stay ahead in a competitive market.

Impact analysis

Harness the full potential of your data with our impact analysis capabilities. Our impact analysis methodology helps you identify the key levers to enhance outcomes such as satisfaction, loyalty, and recommendations. By uncovering critical drivers and evaluating their impact on desired metrics, we provide a clear roadmap for where to focus your efforts. 

Our expertise includes Logistic or Linear Regression, Partial Least Squares, Shapely Value, and Relative Weight Analysis. These methods reveal how different factors interact and influence each other, empowering you to optimize your customer-centric strategies and drive meaningful change in your business outcomes. 

Predictive & prescriptive modelling

Dive deeper with our predictive & prescriptive modelling expertise, where we help you move beyond understanding “What’s happening?” to exploring “What could happen if…?” We leverage advanced techniques to forecast outcomes and guide decision-making. Often predictive analytics add a layer on top of other techniques, so that a choice-based or key-driver analysis may be supplemented by a predictive model and simulator to allow for extensive what-if scenario analysis.

Some of our method expertise includes Bayesian Networks, Ensemble Methods (Random Forests, etc.), Logit Choice Modeling and Text Analysis. Our proficiency in predictive & prescriptive modelling provides a robust framework for anticipating future trends and optimizing strategies. This empowers you to make informed decisions and navigate uncertainty with confidence.