Qualitative research

Delve into rich consumer insights through online and offline qualitative research. We combine advanced digital techniques like online insight communities and mobile ethnography, with immersive offline methods such as research safaris. Traditional qualitative methods, including focus groups and in-depth interviews, are conducted both online and offline, ensuring flexibility and depth.  

Our approach provides a holistic understanding of consumer behaviour, capturing both the nuanced and overt aspects of their experiences. We bring you closer to the insights that matter, driving meaningful business decisions. 

Quantitative research

Unlock the power of data-driven insights with our comprehensive quantitative research capabilities. We combine advanced analytics with innovative methodologies to deliver clear, actionable results. Our suite of tools includes online surveys, mobile research, data wrangling, data science, advanced analytics and data visualization. Our data scientists are skilled in a variety of methodologies and strive for simplicity, with transparency for ease of understanding and actionability.  

Online insight communities

Place people at the heart of your brand with our online insight communities. These dedicated, closed online spaces connect tens to hundreds of people who share a common interest or characteristic, fostering a sense of connection and collaboration. Serving as a dynamic hub for diverse research activities, these communities are actively moderated to ensure meaningful engagement. Through creative exercises and innovative techniques, we delve deeper than surface-level responses to capture the true essence of what people mean, not just what they say. This approach to research communities provides rich, nuanced insights, enabling your brand to stay attuned to the needs of your audience. 

Synthesis

Discover the full potential of your data with our synthesis capabilities. Our expert team leverages advanced tools and techniques, including AI-powered desk research, web scraping and data mining, to extract valuable insights from existing information. By meticulously analyzing and synthesizing data, we reveal hidden patterns and trends that drive strategic decision-making. Whether it’s distilling vast amounts of information into actionable insights or connecting disparate data points, our approach ensures you get a clear, comprehensive view of your market landscape. We transform raw data into meaningful intelligence that fuels your business growth. 

Collaborative networks

Experience the power of our collaborative networks. For some business challenges you might want to get feedback, while for others, you might need creative input and out-of-the-box ideas. We connect you with the right people for the right task at the right time. Our unique 90-9-1 approach shown below ensures diverse and relevant perspectives are brought to the table.