As part of British Beauty Week, Space Doctors are exploring the evolving role of the beauty salon in British culture. The salon has always played an important role in shaping identities and providing not only care, but inspiration. Looking at the emergent culture around the role of beauty salons helps us to understand the future of the category. Learn how brands can tap into this evolving narrative, gain actionable insights and uncover opportunities.

Featuring insights from experts Alex Bee and Jessica Parr, this 45-minute talk will delve into:

• How beauty salons shape and explore personal identity.
• Shifting representations of salons in popular culture.
• Emerging cultural meaning of the beauty salon and what this signals for brands.
• Key takeaways and watch-outs for brands in the beauty space.

Don’t miss the chance to explore how the beauty salon is more than just a service space – it’s a cultural hub influencing British beauty. Tune in on deman and be part of the conversation shaping the future of beauty brands.