Join us in the heart of Paris for an exciting in-person experience where we explore how AI is reshaping brand-consumer relationships. Gain insights from real-world examples, participate in a hands-on workshop, and discover how to unlock new opportunities by leveraging cutting-edge AI frameworks.

Programme

Welcome & introduction – by Leila Hoerner (Human8)
Kick off the day with an inspiring introduction from Leila, who will set the stage for an insightful deep dive into human understanding in today’s fast-evolving landscape.

Keynote: Communities RenAIssance – by Angie Deceuninck (Human8)
In this keynote, Angie will introduce you to the Communities RenAIssance — a transformative, AI-driven shift that’s redefining how brands engage with consumers. Discover how leveraging the full potential of generative AI can elevate meaningful connections with communities, allowing you to connect more deeply with people’s lived experiences.

Case studies
– Danone – by Sorlin Alirezai (Danone) & Otilia Onea (Human8)
– Down the AI rollercoaster with Disneyland Paris: a case study on how AI can supercharge human qualitative analysis – by Matthieu Clervoy (Disney) & Hakim Zemni (Human8)
Take a behind-the-scenes look at how Danone and Disney are harnessing AI-driven consumer insights to stay closer to their audience. Discover their innovative strategies, learnings, and how AI is redefining their brand-consumer relationship.

Interactive workshop: applying AI frameworks
This hands-on workshop will unlock new opportunities for your brand and spark creative solutions by transforming mobile ethnography data with cutting-edge AI frameworks.

Networking possibilities

Why attend?

• Discover the latest trends in AI and human understanding.
• Gain actionable insights from leading experts and real-life case studies.
• Participate in an interactive session that will showcase new opportunities and spark creative solutions for your business.
• Network with like-minded professionals in the vibrant setting of Paris.

Don’t miss out!
Join us for a morning of inspiration, innovation, and collaboration. Secure your spot today and be part of the future of human understanding!

Hope to see you there!