Many people, organisations, and brands want to drive positive change, but they often don’t know how or where to start. Together with Space Doctors (the cultural creative sister-agency of Human8), we have created a 2024 ‘What Matters’ report to shed light on the underlying frictions, needs and expectations put on brands today – all grounded in consumer perspective.

The next step in this journey is closing the gap between what people are saying, and what brands like you can do to meet the growing needs and expectations of consumers today and tomorrow. Through global qualitative and quantitative data, we are uncovering what people are saying what they want for their future – and furthermore, what role they expect the brands they do business with to support them in achieving their future state.

Join us as we bring the 2024 What Matters report to life through exploring the regenerative values most important to people in the U.S. today, sharing aspirational brand examples, and finally, uncovering steps to take to close the say-do gap.