16.12.2024

The fifth annual ‘What Matters’ trend report, titled “Fulfilment Rewired,” explores 12 key trends that highlight a powerful shift towards intentional living amid ongoing global instability and an accelerating pace of life.

20.11.2024

Graeme Lawrence honored with the 2024 Quirk’s Lifetime Achievement Award, awarded to individuals with over 20 years of experience who have not only shaped the future of marketing research but also paved the way for the next generation.

07.11.24

We are honored to announce that our company has been ranked second in the Most Innovative Qualitative Research Suppliers category by Greenbook in their 2024 GRIT Business & Innovation Report.

01.10.2024

This strategic hire follows the recent appointment of Tim Wragg as Global CEO. Peter Teachman will play a pivotal role in transforming Human8’s business leveraging his expertise in driving business transformation initiatives and process improvement programmes.

26.09.2024

The results of our thirteenth annual South African SITEisfaction® survey are in. This report, a benchmark for customer satisfaction in South Africa’s digital banking sector since 2012, evaluates banks’ internet and mobile banking platforms based on user feedback.

19.09.2024

In collaboration with L’Oréal, we’ve been awarded the prestigious 2024 ESOMAR Silver Trophy for Research Effectiveness. The award  recognises the innovative approach to consumer empathy through our groundbreaking Beauty Talks programme.

03.09.2024

A new chapter begins. We’re excited to announce that Tim Wragg is appointed as new global CEO, succeeding Camille Nicita who transitions to the role of Non-Executive Partner and continues to serve on the Human8 Board of Directors.

29.08.2024

Counterbalancing the transformative potential of AI, we advocate for real human connections through our Consumer Closeness programmes and proprietary matchmaking tool, enabling executives to connect directly and seamlessly with consumers.

01.07.2024

Underscoring our commitment to excellence and position us for continued growth in the region, we’ve appointed Mark Alvarez as the new Head of Operations APAC and Daniel Teixeira as Senior Business Director Southeast Asia.

18.06.2024

Designed to amplify human expertise, the new offering integrates artificial intelligence throughout the innovation process, from identifying opportunity spaces to optimizing concepts, setting a new standard for innovation and market research.

17.06.2024

Human8 releases fresh research which shows evidence of consumer resilience and adaptive behaviours amid economic and political turbulence in the United States – and gives a glimpse on consumers plans for purchasing and saving in the next 6-12 months.

12.06.2024

One year since our global rebrand, MRS Fellow, Paul Child, has been announced as Head of UK, whilst Timo Vandemaele and Anita Janssen become Head of Western Europe and Head of DACH respectively.

19.12.2023

After 22 years, Fiona McNae, co-founder and Managing Director of Space Doctors, is set to leave the company at the end of 2023. She will be succeeded by Gareth Lewis & Cato Hunt, both already playing pivotal roles in the business.

05.12.2023

The 2024 edition of our What Matters report has arrived. The report takes a clear stance for change driven by a call for urgency, as new research reports 8 out 10 people worldwide are worried about the future and feel brands need to take responsibility.

25.10.2023

Launched in 2012, the Human8 SITEisfaction® report is our annual measure of customer satisfaction in digital banking services across South Africa. Discover the Best Digital Banks of 2023 and more results from the twelfth annual survey.

13.09.2023

The annual ESOMAR Research Effectiveness Awards celebrate impactful projects of the insights community that made a huge impact on the end-users. We’re proud to win Bronze for our work on the Ben’s Original rebranding with Mars Food.

06.07.2023

Announcing the launch of our employee AI prompt school supported by the introduction of a proprietary Square AI research assistant. We’re embracing the AI revolution to ‘supercharge’ humans.

20.06.2023

Human8, the new human-driven consultancy, today announced 11 new partner appointments. All new partners will step in as shareholders on a global group level and will become more closely involved in global strategic choicemaking as a result.

16.06.2023 – Entrepreneur.com

While there is no single approach to building a brand, it’s essential to build a human-centric strategy that ensures employees and customers equally relate to its essence. Camille Nicita, Managing Partner for North America shares her expertise.

15.06.2023 – Bandt.com

Australian consumers are increasingly concerned about sustainability and believe companies and brands are responsible for making a difference. With just 60 per cent of companies having a sustainability strategy, how can brands up their game?

25.05.2023

Human8, the new human-driven consultancy, today announced an official partnership with Japan-based SevenSeas Marketing Research, the local reference for customer-centric intelligence, to successfully bring communities to its clients in Japan.

23.05.2023 – Commarts.com

Michael Thomas, senior vice president at global creative and cultural consultancy Space Doctors, part of Human8, discusses how his background in anthropology helps him create branding that responds to culture.

27.04.2023 – Adweek.com

Lily Charnock, Director at Space Doctors, discusses brands engaging with  more ‘spiritual’ ideas as a result of consumer obsession with concepts further away from material reality, in a time of existential crisis.

25.04.2023 – Forbes.com

Fast fashion can learn from fast food when it comes to the sustainable revolution. Roberta Graham, Associate Director at Space Doctors, shares her thoughts on how the fast fashion industry needs to be held accountable.

18.04.2023

Human8, the new human-driven consultancy, today announced the expansion of its services to the Middle East & North Africa (MENA) market. Senior Business Director, Kurt Thompson will lead the Human8 MENA activities from Dubai, UAE.

06.04.2023 – Forbes.com

This year, “community” has emerged as a buzzword socially and professionally. Camille Nicita, Managing Director of Human8 North America, shares her thoughts on how brands can foster and build people-driven communities.

27.03.2023 – Omny Studio

Today’s people are searching for meaning. Human8’s recent findings identified key trends in Asia Pacific. So what can Asian brands do to apply these trends? Hear from Maz Amirahmadi, Managing Director of Human8 APAC.

13.03.2023

Human8, the human-driven consultancy that connects brands with people and culture to drive positive change, mixes the success ingredients from 10 industry game-changers who have joined forces over the last 5 years.

08.03.2023 – ResearchWorld.com

Trend-driven innovation is a powerful tool in your arsenal, but to find your way in this maze of consumer trends and inspiration, you need to play a game of PAC-man. Prioritise, apply, create. Time to level up before it’s game over!

28.02.2023 – Consultancy.com.au

Brands would be sensible to anticipate that the Australian zeitgeist will remain fixed in 2023 on social health and interconnected wellbeing, as a result of the pandemic. But new global consumer research from Human8 suggests otherwise.

02.02.2023 – Business-Reporter.co.uk

Brands need to avoid the mindset of the metaverse as a destination, instead seeing it as a function that should seamlessly integrate into people’s lives. Crucially, it should give consumers something they need and want.

25.01.2023 – InsightsAssociation.org

New consumer research from Human8 (previously InSites Consulting) identifies 4 Meaning Drivers and 12 trends that represent what matters to people for creating a more meaningful future.

12.01.2023 – Research-live.com

Data is at the heart of corporate life, of what we do at work. But what about, to use Professor Brene Brown’s famous phrase, ‘data with a soul’? What about the human dimension? Shouldn’t people and their stories be at the heart of the matter?

19.12.2022 – FastCompany.com

Worlds wield power; they can significantly shape people, culture and behaviour. Our words shape what’s possible, so if business leaders are going to create real change, they must learn to speak a different language.

09.11.2022 – Musebycl.io

Every brand’s approach to rediscovering its roots will be – and should be – a wholly unique process, but there are several questions every brand needs to ask itself when undertaking a journey back to its core essence.

12.01.2021

Human8 (previously InSites Consulting) has entered an official partnership with Provokers, a strategic insight and consulting agency active across 7 Latin American markets. This partnership supports Provokers to successfully bring communities to its clients.