10.3.2025

Human8, the global marketing insights consultancy, is pleased to announce the appointment of Alex Creed as the new Head of Business Development, US & Global Practice Lead. With over 25 years of experience in the research and consulting industry, including time at Kantar, Morning Consult and Hall & Partners, Alex brings a proven track record of client relationship building and securing opportunities that deliver on clients’ needs.

In this newly created role, Alex will focus on lead generation, revenue expansion and strategic collaboration to ensure Human8’s offerings meet the needs of the market, as well as setting the organisation up for sustainable growth.

“This is a very exciting time to be joining Human8,” said Alex Creed. “The company is in a transformative period with emerging technological and methodological advancements to better meet the needs of brands in the US and around the world. I am eager to get settled into my role of helping brands identify opportunity areas and connecting them with the right solutions within the Human8 portfolio.”

Alex, who currently resides in the Los Angeles area, has a strong history of business development and leading sales teams.

Human8 places insight communities at the heart of its approach while continuously advancing AI technology to enhance its research capabilities. From providing employees with AI research assistants to pioneering AI-driven innovation tools that deepen human understanding and consumer empathy, the company is committed to delivering more actionable insights for clients worldwide.

“Having worked alongside Alex earlier in our careers, I have full confidence that his addition to our already strong growth team will further strengthen our commitment to client success.” added Niels Neudecker, Managing Director, US of Human8.