In a year infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. The emerging trends for 2023 are centred around people recalibrating their roles and re-examining the world they live in and how they live in it. Whatever the context, this report will help you understand what matters to your audiences today and tomorrow.

This is not just a trends report, but a story about what matters. Based on cultural and macro analysis, collaboration with leading-edge consumers, and a 17-market quantification, we bring you 12 consumers trends that highlight what matters to people.