From deepening consumer understanding and fostering empathy, to breaking the ‘executive bubble’ and creating meaningful human connections. Our Consumer Closeness programs help brands bring their teams closer to the people who matter most. This casebook gives you a glimpse of how brands like Samsung, Beyond Meat, L’Oréal, Haleon, Nest, and Heineken are transforming their organisations by putting the consumer front and centre. Explore how we’re helping global brands bridge the gap between data and real consumer insight to fuel their success.